Our story


I can distil the idea for Healthy Selfish down to one moment.  

I was lying in bed soon after having my first baby.  I’d just discovered that I couldn’t go back to my job that I loved because they wouldn’t allow me to work flexibly. I felt frustrated that all my hard work in a role that I loved had gone up in smoke because of my decision to start a family.  I was googling away, trying to find an answer when I didn’t really know the question.  

I’d like to think if I’d come across Healthy Selfish there and then I could have saved myself seven years and a lot of stress.  

Rosie Dalling, with her children

The idea of being a coach had occurred to me but I had always dismissed it. I felt I wasn’t experienced enough to be taken seriously.  I’d lost confidence as a result of what had happened to me. 

I kept getting emails from a coaching company I had wanted to work with for ages and I ignored them for five years as these beliefs mounted.  

I don’t know what happened, but one day the scales tipped and my fear of failing was outweighed by my curiosity to see what I was capable of.  I booked onto a three-month coaching course and began training to become a coach and leadership trainer. 

I have no better way to describe this experience than that it felt like coming home.   One by one I questioned all the things I had been telling myself and became confident that my strengths lie in helping people transform their lives. It was a slow process, but looking back, the change feels radical.  

I had never received any training at work, so this was a new experience.  Now I’m convinced by the idea that if you want to progress, you must develop yourself.  And if your company doesn’t offer it to you, you should invest yourself.

A couple of years ago, I heard Dame Stephanie Shirley, the first tech entrepreneur speaking about the importance of investing in yourself.

She said “you have to be selfish, but a kind of healthy selfish if you want to go beyond yourself.”

Healthy Selfish, I thought – that’ll do. 

Dame Stephanie Shirley

Dame Stephanie Shirley


Dame Stephanie founded the first flexible working company for female software engineers in 1959.  Nearly 60 years later, we’re still having the same problem.  Why? 

Through my training, I became obsessed with the power of the mind and I went on a learning frenzy:  I trained in energy therapy, mindfulness, clean language and transactional analysis.

I devoured books about neuroscience as quickly as Red Magazine.  And this topic still remains a fascination for me.  I am childishly excited by the knowledge the neurons that fire-together, wire-together meaning that if we repeat and practice things enough times, we can change the way we behave and ultimately change our lives.

Taking the decision to invest in yourself is a big step and I am committed to making the experience for my clients as valuable as possible. 

Of all the many skills I have learned in my training and development as a coach, listening is the absolute key skill that I share time and again.  Listening to yourself, to others, to your environment, to the whole situation, to people who think the same as you, to people who think differently. Listen with your ears, your eyes, your whole body, and your intuition.  And when you think you’ve finished listening, listen some more.


Since launching the business, I’ve worked with some amazingly inspiring clients including LIDA at M&C Saatchi Group, Bloom Advertising, The Allbright Club and Soho House as well as a host of awesome individuals. And I absolutely love what I do.  

So that’s the story behind Healthy Selfish and it informs everything that we believe in:  

  • Knowing your worth.

  • Challenging your limiting beliefs. 

  • Channelling your strengths in the best direction for you.  

  • Looking after yourself in every way.

  • Helping each other out (especially women feeling confident enough to help other women).

We will be sharing heaps of tools to help you do just that. Why not build your own Healthy Selfish toolkit to help you invest in yourself and expand your potential?



Jack Watkins